As compared to 2012, their sales (or revenue) has dropped by 13.6% in 2013 but operating profit has risen by a huge 590.2%.
Cube’s Operating Profit (OP) was 20% in previous years, but faced a
sharp drop to 4.2% in 2012. One of the reasons was that admin expenses
had doubled and also salary payment and treatment fees for President
Hong was beard by Cube.
However, after the partnership with IHQ in September last year, and in
efforts to be listed, Cube took steps to cut and control their costs.
Admin expenses were cut by 40.9% in 2013, including a reduction for
outfits, recording fees as well as a cut of key mgmt’s salary by 60.4%.
Marketing, advertising and distribution costs were reduced as well.
Cube have a bright prospective based on its growing performance, which may even changed the perception of the market.
copyright © MrsDooB2uty
copyright © MrsDooB2uty
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